Reasons why our brain craves Infographics

Infographics are everywhere but what made them so successful?

Following are the reasons that have led to a boost in the use of infographics.

50% of our brain is involved in visual processing.

70% of all our sensory receptors are in our eyes.

We can get the sense of a visual scene in 1/10th of a second.

More engaging: The colour visual increases the willingness to read by 80%.

More accessible:

70% rate of understanding for labels with text only.

95% rate of understanding for labels with text and pictures.

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People following directions with text and illustrations do 323% better than people following directions without illustrations.

More persuasive: A study conducted at the Wharton School of Business found that: 50% of the audience were persuaded by purely verbal presentation. 67% of the audience were persuaded by the verbal presentation that had accompanying visuals. Adding pictures of brain scans and mentioning cognitive neuroscience make people more inclined to believe what they are reading.

Easier to recall: People remember 80% of what they see and do and only 20% of what they read.

They are easy to digest

fun to share

and are extremely engaging.

The use of visualised information has increased. 400% in literature (since 1990). 9900% on the internet (since 2007). 142% in newspapers (between
1985 & 1994).